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Just in time for that opening of Salon International de la Haute Horlogerie (SIHH) this week, Audemars Piguet has relesed images from their 2012 advertising and marketing marketing campaign.
In celebration on the fortieth anniversary in the iconic Royal Oak timepiece, the Manufacture has produced a fresh manufacturer marketing campaign with amazing visuals as well as powerful tagline:  To break the foundations, you will need to initial master them.
The campaign, made from the Lowe Superculture in London, will attribute the get the job done of renowned continue to existence photographer Richard Foster and the acclaimed landscape photographer, Dan Holdsworth.
  That is far more than just an advertising and marketing headline, it expresses the essence of the Audemars Piguet manufacturer philosophy commented C.E.O Philippe Merk.   We're proud of our heritage of good replica watchmaking, and the craft expertise that have been handed down from generation to generation because 1875. Over the yrs now we have shown our mastery of the artwork of haute horology and nevertheless Audemars Piguet has also generally been a beacon of innovation and creative imagination that dares to break new grounds. Although the replica watches that we make are expressions of our respect for your traditions of hand crafted timepieces and when we rejoice the point that we have been the among the handful of key Swiss makes continue to in the fingers of your descendants on the initial founding households, we have been also a modern, progressive organization famed for our improvements in engineering, the daring use of new products and daring designs.
The new campaign is split into two most important themes. The 1st captures the artistry and mastery that goes into each solitary Audemars Piguet timepiece, showcasing the highlights with the 2012 collection.
The replica watches have been shot by Richard Foster and each execution shows serious near up features with the look at components jointly using an rationalization of how the individual piece demonstrates the manufacturer reality of 'To break the principles, you must very first master them'.
The 2nd portion of the campaign leverages the brand's provenance and historical past. In a crack from classic check out advertising, the advertising and marketing will aspect beautiful operate through the English Photographic artist, Dan Holdsworth, who spent many months in the Vallee de Joux capturing the dramatic beauty and soul of the extremely special location .
In keeping with this, the Audemars Piguet symbol has become subtlety refreshed along with the very long - working line Le maitre de l'horlogerie depuis 1875" continues to be replaced together with the name of your village in the Vallee de Joux which has usually been the home of Audemars Piguet - Le Brassus.
Exactly what is so compelling about Audemars Piguet could be the mix of, over the just one hand, heritage, custom, authenticity and within the other, remarkable modernity and progressive design and style. Even though other brands could like to be seen as heirlooms, Audemars Piguet is actually a progressive brand with the here and now, a brand for being worn by connoisseurs who regard the past but are building their own personal futures. claimed Audemars Piguet  Chief Advertising and marketing Officer Tim Sayler.   We're quite psyched to get doing work with remarkable photographic talent for this campaign. Richard Foster's pictures actually capture the extraordinary craft and wonder of our replica watches in putting detail. breitling aerospace titanium breitling aerospace titanium
Dan Holdsworth's shot exhibits the 'terroir' of Le Brassus and reveals the relationship in between the connection of gentleman and nature and gentleman and time-keeping . The true story of how replica watchmaking began amongst the farmers on the valley and how the outstanding complex movements made today will be the top expression of man's quest to unravel the mysteries of character is exactly what makes the story of Audemars Piguet so remarkable.
The new marketing campaign launces this month with new products just like the Millenary 4101 or  the new  Royal Oak design with 41mm diameter and will carry on through the 12 months with the 2012 novelties along with other timeless parts of the Audemars Piguet assortment.
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